Founder Jessica Elliott is what makes this agency different to any other. A licensed chaperone, talented performance coach and choreographer. Having trained in danced since the age of 5 and owned dance school J's Dance Factory for 10 years Jessica has vast experience and is able to instantly put children and young people at ease. Here is her story....


Aged just 20, in 2007 Jessica founded J’s Dance Factory with £200 and a dream. Months later Dancing after School classes followed and today provide dance classes in more than 24 schools across London in four Boroughs. More than 1000 J’s Dance Factory children aged 3-17, access classes on a weekly basis and perform at community based events while completing examinations, and the school has a growing talent agency and is being rolled out across the UK as a franchise.

Her dedicated work ethic and desire to make a social contribution, have lead to a mantel full of awards ranging from the Natwest Everywoman award in 2010, to the Spirit of London Community Business Entrepreneur the same year. Jessica’s social impact is unquestionable. Last year His Royal Highness Prince Andrew visited the J’s Dance Factory office (which she won rent free after winning the London Metropolitan University Business plan competition in 2009) to discuss the importance of support for young entrepreneurs in the UK, and commend the young entrepreneur on her company’s fast growth.  This year she was invited to St James Palace to present an award ceremony alongside the Prince.


With demand for classes widespread and existing classes near capacity, the launch of J’s Dance Factory Franchise was an organic evolution for the brand. Equally Jessica Elliott Management  started 7 years ago has evolved into an all encompassing resource for brands was the perfect next step! Jessica's vision for the agency was to create a hub brimming with un-media trained, ethnically diverse and talented children whose USP is their genuine love of performing. While offering brands the chance to see what dance can add to their campaigns.

Jessica is being heralded as one of the UK’s brightest entrepreneurial talents and in the coming year is featured on the Power featuring the most influential talents in the UK of African and Caribbean origin. Recognised by former Prime Minister David Cameron as a shining example for others. She also presented her own career series for The Independent Newspaper online.

A glistening role model for the next generation of how a recession or our economy need not determine your future, Jessica’s success is empowering for us all. 

As one of the many awards that adorn her mantel exclaims, Jessica Elliott is absolutely one of “London’s top 10 young people.”





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